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Guides, templates, and practical ideas for your museum or heritage organisation. Start with a free download, or take the next step with our crash course.
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A useful starting point. Yours to keep.
Getting Started with Social Media for Museums
A simple, practical introduction to reaching more people and sharing better stories. Find your audience, choose what to post, write with confidence, and make social media manageable — with a first-seven-days plan to get you started.
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Heritage Marketing Cheatsheet
A 22-page guide to what makes heritage marketing different, covering storytelling, brand, social media, nostalgia and atmosphere, lasting digital content, AI, and community growth — with a quick-reference toolkit at the end.
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AI Policy Template for Heritage
A ready-to-adapt policy document covering responsible AI use, data protection, and the ethical considerations specific to heritage teams. A practical starting point, not a theoretical exercise.
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Premium resources
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Social Media Crash Course
A 35-page guide for museums and heritage sites that are new to social media: 52 weekly post ideas, 55 key dates for 2027, caption starters, templates and checklists, plus the essentials for setting up and posting with confidence.
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